Now valued at $159 billion USD, Google surpasses Apple as the world's most valuable brand in 2014. Having grown by about 40% since 2013, Google tops Apple - leader of BrandZ's poll for the last three years - by nearly $11 billion USD. It should also be said that the brainchild of the late Steve Jobs saw a decline of about 20% in its brand value from last year. There's a lot to be said for Apple's decline and Google's rise, but as Oscar Yuan - VP at Millward Brown - put it, "Apple's innovations h...
Now valued at $159 billion USD, Google surpasses Apple as the world's most valuable brand in 2014. Having grown by about 40% since 2013, Google tops Apple - leader of BrandZ's poll for the last three years - by nearly $11 billion USD. It should also be said that the brainchild of the late Steve Jobs saw a decline of about 20% in its brand value from last year. There's a lot to be said for Apple's decline and Google's rise, but as Oscar Yuan - VP at Millward Brown - put it, "Apple's innovations h...
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